Indian Brands Quietly Scale Landmark Screens and Home Tech

Hyderabad’s Financial District now carries a continuous 586.14 sq m L-shaped 8K digital screen, the largest of its kind in India, while an Indian brand ships a full-HD Android projector for INR 8,499 and a startup begins a utility iron-air battery pilot at an NTPC plant. These launches sit beside new Mustang-collab smartwatches and a 150 W portable speaker, forming a quieter domestic hardware push ahead of the festive season.

The pieces look separate on a product sheet. Together they give Indian households and advertisers more local options that reach landmark scale or sub-10,000 pricing without waiting on imports.

India’s Largest Digital Canvas Lands in Nanakramguda

Iconic by ONE VISION, founded by Abhinav Reddy in July 2024, switched on the installation at SAS iTower. The continuous L-shaped display uses Absen A25 series LED panels and is Hyderabad’s first 8K DOOH screen. It supports glasses-free anamorphic 3D content that makes objects appear to project outward.

At 586.14 sq m the screen sits well above Tokyo’s Shinjuku Crossing cat display (about 154 sq m) and approaches the broad scale of London’s Piccadilly Lights (roughly 780 sq m). Earlier Hyderabad benchmarks sat far smaller; the previous city high was listed around 80 ft by 10 ft.

Outdoor advertising in India is moving from visibility to impact. Brands want platforms that can command attention and create memorable experiences. Hyderabad is our biggest canvas yet, and it reflects the scale we want to bring to India’s DOOH ecosystem.

Abhinav Nagireddy, Founder, Iconic by ONE VISION

The company already runs screens in Bangalore, Bhopal, Jaipur, Thiruvananthapuram and Bhubaneswar. It crossed Rs 1 crore in first-year business and has booked campaigns for Apple and Prestige Group on other sites. Three campaigns landed on the Hyderabad wall within its second week. Gurugram is scheduled by end-2026, with more states in 2027. The firm describes its work as large-format cinematic DOOH infrastructure built for high-visibility urban corners.

A Full Cinema Room for Under Nine Thousand Rupees

XElectron, an Indian smart-home brand with 13 years in the market, launched the Techno Plus Android projector at INR 8,499. It delivers native 1080p with 4K support and 9000 lumens, a 5000:1 dynamic contrast ratio, and projection up to 200 inches.

• 9000 lumens LED rated for up to 50,000 hours
• Android 14 (some listings note 13) with direct Netflix, YouTube, Prime Video, JioHotstar, ZEE5 and SonyLIV
• Auto keystone plus 180° rotatable body for wall or ceiling throw
• Dual-band WiFi 6 and Bluetooth 5.0 with built-in bass speaker

Gagan Sharma, Managing Director of XElectron, said consumers want large-screen entertainment without a big outlay on traditional TVs. The unit supports 25 languages including Hindi and Bangla and carries a one-year warranty. Throw distance sits roughly 3.6 to 12.5 feet for practical room use.

At that price the projector undercuts many mid-range smart TVs while removing the need for a separate streaming stick. Brightness claims of 9000 lumens need real-room verification, yet the feature set targets exactly the flexible home setups Indian apartments often require.

Iron-Air Moves From Lab to NTPC Simhadri

Meine Electric’s indigenous iron-air battery has entered a utility-scale pilot at NTPC’s Simhadri Thermal Power Station in Andhra Pradesh. Atal Incubation Centre, Anna University leads implementation with Meine as technology partner. The goal is to measure performance, reliability and operating characteristics under real grid conditions.

The company’s proprietary Fast Charge Long Discharge technology targets a six-hour charge and 18-hour discharge cycle. Independent testing by Customized Energy Solutions, parent of the India Energy Storage Alliance, validated capacity retention and stability under that profile. Meine calls itself the first company in APAC and the third globally to build iron-air LDES technology. It raised about $750,000 (roughly Rs 6.7 crore) earlier in pre-seed funding from Antler, Rebalance, Venture Catalysts, gradCapital and AIC-AU.

1. August 2026: Pilot announced for NTPC Simhadri under AIC-AU
2. Earlier 2026: CES lab validation of 6 h / 18 h cycling
3. January 2026: Pre-seed raise closed

Priyansh Mohan, Co-Founder and CEO of Meine Electric, said the project will generate performance data that accelerates cost-effective long-duration storage for India’s power system. Kishore Kumar S, CEO of AIC-Anna Incubator, framed it as academia, startups and public-sector operators working together on resilient grid solutions. On X, observers noted the dual benefit: the startup gains rare operational data while NTPC tests a low-cost abundant-materials chemistry suited to solar-heavy grids alongside lithium-ion and pumped storage.

GOBOULT Doubles Down on Crafted Smartwatches

GOBOULT expanded its official Mustang collaboration with the Stallion Ignite Gold and Stallion Nitro Ice. Ignite Gold carries a heritage-link bracelet, gilded rotating bezel and regal crown at a Stallion Ignite Gold special launch price of INR 5,999. Nitro Ice, in white and purple, lists at INR 4,999.

Varun Gupta, Co-founder of GOBOULT, said the smartwatch category has crowded around the same few specs. The original Stallion became the brand’s fastest seller because buyers wanted something that felt different. The new pair brings metallic bracelet, speed-wheel rotating ring, tyre-tread crown and ignition-lever details that echo luxury timepieces rather than generic fitness bands.

Both keep the practical base of AMOLED display, Bluetooth calling and multi-day battery that the earlier Stallion models established. The bet is that tactile craftsmanship can still command attention when most competitors race on chipsets and sensors alone.

Festive-Ready Speaker and Pocket Charger from U&i

U&i added the CHILL Series Wireless Speaker (UiBS-5085) and ARIAL Series Power Bank (UiPB-0333). The speaker claims 150 W output from an 8+8 driver setup, built-in wheels, wireless microphone, remote, FM, AUX, TF, USB and TWS pairing for stereo. Listings put it near INR 7,349. The ARIAL bank packs 10,000 mAh with 33 W fast charging, Type-C in/out, dual USB ports and layered protection (short-circuit, over-power, under-voltage, temperature). It sells around INR 799 in black or white.

Paresh Vij, Director at U&i, tied the pair to festive gatherings where portable audio and reliable top-ups matter. The speaker’s wheels and mic make it usable for outdoor sessions or karaoke; the bank’s triple ports cover mixed device households.

Five Launches Side by Side

The table shows the spread: one infrastructure landmark measured in hundreds of square metres, three sub-10k consumer devices, and one deep-tech energy pilot. None needs a foreign brand badge to reach those numbers.

What Buyers and the Grid Gain

Festive shoppers now have a projector that turns a blank wall into a 200-inch screen for less than many mid-size TVs, a pair of smartwatches that trade pure sensor wars for mechanical feel, and a wheeled 150 W speaker that moves between rooms or outdoor spots. Advertisers in Hyderabad gain an 8K anamorphic wall that already pulls early bookings. Grid planners get real operating data on an iron-air chemistry that uses abundant materials and targets multi-hour discharge windows that lithium packs still find expensive.

None of these launches rewrites an entire category overnight. Each one chips at a practical gap: big outdoor impact that was hard to book locally, home cinema that did not require a dedicated media room budget, long-duration storage that does not lean solely on imported cells, and wearables that feel finished rather than merely specified. The cluster arrived in the same news cycle. That timing is what makes the quieter build-out visible.

Frequently Asked Questions

How large is India’s biggest digital out-of-home screen in Hyderabad?

The Iconic by ONE VISION installation at SAS iTower measures 586.14 square metres of continuous L-shaped area, equivalent to roughly eight pickleball courts or two basketball courts, and is the first 8K DOOH display in the city.

What is the launch price of the XElectron Techno Plus projector?

XElectron lists the Techno Plus at INR 8,499, which includes native 1080p resolution, 4K decoding support, up to 200-inch projection and built-in Android streaming apps under a one-year warranty.

What charge and discharge times does Meine Electric’s iron-air battery target?

Meine’s Fast Charge Long Discharge technology is designed for a six-hour charge followed by an 18-hour discharge, a profile independently checked in lab cycling by Customized Energy Solutions before the NTPC Simhadri pilot.

How much do the new GOBOULT Stallion Ignite Gold and Nitro Ice cost?

The Stallion Ignite Gold launches at a special price of INR 5,999 and the Stallion Nitro Ice at INR 4,999, both under the official Mustang collaboration with distinctive metal finishes and rotating elements.

What power output does the U&i CHILL wireless speaker claim?

The CHILL Series UiBS-5085 is specified at 150 W from an 8+8 speaker configuration, with wheels, wireless microphone, remote control and TWS pairing for stereo use.