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Last updated: [May 3, 2026]

Oton Technology is an independent tech publication built around clear, honest writing about consumer technology. Readers come for hands on reviews, no nonsense buying guides, and tech news that respects their time.

If your brand is trying to reach engaged tech buyers without burning your budget on programmatic noise, this page covers what is available, what is not, and how to get in touch.

Why Advertise on Oton Technology

A few things that set the site apart from a typical tech blog:

  • Coverage focused on consumer tech, not enterprise software, crypto, or unrelated lifestyle topics
  • Editorial independence that readers actually trust, which makes ad placements more credible
  • A growing audience of readers who buy phones, laptops, smart home gear, and software based on what they read
  • Clean ad placements, no popups, no auto playing video, no aggressive interstitials
  • Direct communication with the founder, not a sales agency middle layer

For brands targeting tech buyers in the US, Canada, the UK, Europe, and Australia, the audience profile fits well.

Who Reads Oton Technology

The audience skews toward:

  • Tech enthusiasts who research before they buy
  • Mid range and premium device buyers, not bargain only shoppers
  • Readers in their late twenties to fifties, with above average disposable income
  • Decision makers and recommenders who influence what friends and family buy
  • Readers who avoid clickbait sites and prefer publications with clear editorial standards

A current audience snapshot, including traffic numbers, geographic split, and device breakdown, can be shared on request through support@otontechnology.com.

Advertising Options Available

A few clean, well positioned formats are offered. The goal is to keep the reading experience clean and the ad placements effective at the same time.

Display advertising

Standard display banner placements above the fold, in article, and in the sidebar where applicable. Display ads may be served through partner ad networks (such as Google AdSense, Mediavine, Raptive, Ezoic, or similar) once the site qualifies, or sold directly for premium placements.

Direct sponsored placements

Direct banner, sidebar, or in article placements sold to brands that fit the audience. These are more flexible than network ads, with custom creative and clear viewability commitments.

Sponsored content

Articles created in partnership with a brand. Sponsored content follows the rules listed below and is always clearly labeled. Editorial standards still apply, even for sponsored pieces.

Newsletter sponsorship

Single placement sponsorships in the newsletter once a regular send schedule is in place. Limited to one sponsor per send for higher visibility.

Review unit coverage

Brands can submit products for editorial review consideration. Review coverage is editorial, never paid, and outcomes are not guaranteed. Details are below.

Custom partnerships

Bespoke campaigns including longer term partnerships, themed content series, video content, and giveaways are open to discussion. Reach out with the brief and the goals.

What Is Not Available

To save everyone time, here is a clear list of placements and arrangements that are never offered:

  • Paid links inserted into existing articles
  • “Do follow” backlink placements sold as guest posts
  • Link insertions in old articles
  • Hidden affiliate placements without disclosure
  • Articles guaranteed to be positive in exchange for payment
  • Coverage that omits negatives in exchange for compensation
  • Crypto, NFT, gambling, adult, or pirated software promotions
  • Pop ups, pop unders, and forced redirect ad formats
  • Auto playing audio or video ads with sound
  • Misleading “advertorial” content not labeled as sponsored

If you are looking for any of the above, this is not the right publication.

Sponsored Content Rules

Sponsored content can be a strong format when handled well. The rules on Oton Technology are simple and not negotiable.

Clear labeling

All sponsored content is labeled with one of the following:

  • “Sponsored”
  • “Paid Partnership”
  • “In Partnership With [Brand]”
  • “Promoted Content”

The label appears at the top of the article, in the URL slug where appropriate, and is visible on category pages and the homepage when the article is featured.

Editorial standards still apply

Sponsored content cannot include false claims, misleading benchmarks, or invented features. Brands cannot pay for fake reviews, fabricated testimonials, or coverage that misrepresents a competitor.

No paid positive reviews

A sponsored article can promote a brand or product, but it cannot be framed as an unbiased review. Reviews and ratings are reserved for editorial coverage, not paid placements.

No influence on regular coverage

A brand sponsoring a piece of content does not get favorable treatment in regular editorial articles. A bad product still gets a bad review, even if the company also sponsors a piece on the site.

Topic approval

Topics for sponsored content are agreed in advance. Brands can suggest angles, but the editorial team has final say on framing, tone, and accuracy.

Right to refuse

Any sponsored brief that cannot be written honestly is declined. The site keeps the right to walk away from a campaign at any stage if standards cannot be met.

Review Unit Submissions

Brands and PR agencies can submit products for editorial review consideration. A few clear rules apply.

  • Submission of a review unit does not guarantee coverage
  • Receiving a free unit does not guarantee a positive review
  • Reviews are based on real hands on testing
  • Negative reviews are published when the product earns them
  • Review units are typically returned to the brand after testing, kept for long term testing where useful, donated, or in some cases purchased outright
  • All review units received are disclosed within the article

Brands that pressure for positive coverage or push for changes after publication are not invited back.

For review unit pitches, email support@otontechnology.com with the subject line Review Unit Pitch: [Product Name], and include:

  • Product name and key specs
  • Launch date and embargo terms, if any
  • Suggested coverage angle
  • Sample images or media kit if available

Ad Specs and Creative Guidelines

Detailed ad specs are shared once a campaign is being scoped. The general guidelines are:

  • Standard IAB sizes for direct display placements
  • Static or HTML5 creative, no auto play sound, no forced redirects
  • High quality images for sponsored content lead images, ideally 1600 by 900 pixels or larger
  • Logo files in SVG or transparent PNG for brand mentions
  • Tracking through approved third party platforms only, no unverified tags
  • No malware, no fingerprinting scripts, no tags that violate the Privacy Policy or Cookie Policy

Creatives are reviewed before they go live. Anything that breaks the rules is rejected without negotiation.

Pricing

Pricing depends on the format, placement, length of the campaign, and the brand. Rates are not published publicly because they vary based on traffic at the time of booking and the specifics of each campaign.

A current rate sheet, including direct display CPMs, sponsored content rates, and newsletter sponsorship pricing, is shared privately on request through support@otontechnology.com.

What can be said publicly:

  • Rates are competitive with comparable independent tech publications
  • Discounts may be available for longer term partnerships
  • Custom packages combining display, content, and newsletter placements are open to discussion

Booking Process

The booking process is straightforward and does not involve agency layers.

  1. Email support@otontechnology.com with the subject line Advertising Inquiry: [Brand Name].
  2. Include the campaign goals, preferred formats, target dates, and budget range if you have one in mind.
  3. A reply with availability, suggested formats, and pricing is sent within 3 to 5 business days.
  4. If both sides are aligned, an insertion order or partnership agreement is signed before any work starts.
  5. Creatives are submitted, reviewed, and scheduled.
  6. Campaign goes live, with reporting on impressions, clicks, and engagement once the campaign wraps.

Direct, no middlemen, no extra layers of approval.

Payment Terms

Standard payment terms for direct advertisers:

  • New advertisers: 50 percent upfront, balance due within 30 days of campaign launch
  • Returning advertisers in good standing: net 30 from invoice date
  • Larger campaigns: custom terms negotiated in the insertion order
  • Currency: USD by default, alternatives possible by arrangement
  • Payment methods: bank transfer, Wise, Stripe Invoicing, or PayPal Business

Late payments may pause future placements until the balance is settled.

Editorial Independence Statement

This is the line that does not move.

Advertising on Oton Technology never buys:

  • Positive reviews
  • Higher product scores
  • Spots in “best of” roundups
  • Favorable comparisons against competitors
  • Removal of unflattering coverage
  • Pre publication review of unrelated editorial articles

If a brand requires any of the above as a condition of advertising, the partnership is declined.

The full editorial standards are on the Editorial Policy page.

Compliance and Disclosure

Oton Technology follows applicable advertising rules, including:

  • US Federal Trade Commission (FTC) guidance on endorsements and disclosures
  • UK Advertising Standards Authority (ASA) and CAP Code where applicable
  • European advertising standards across the EU
  • Native advertising disclosure standards from the IAB

In practice, that means every paid placement is clearly identified, affiliate links are disclosed in line with the Disclaimer, and sponsored content carries visible labels.

If a campaign is structured in a way that conflicts with disclosure rules, the structure is changed before the campaign runs.

What We Need From You

For most campaigns, the following information helps move things along quickly:

  • Brand name, primary contact, and billing contact
  • Product or service being promoted
  • Campaign goals (awareness, clicks, conversions, app installs)
  • Target audience and geography
  • Preferred ad formats
  • Campaign start and end dates
  • Budget range or expected spend
  • Creative assets, or a brief if creatives need to be developed
  • Any approved tracking pixels and third party platforms

Every piece of information shared during a campaign discussion is treated as confidential.

Who Should Not Apply

To save time, here are the kinds of inquiries that are turned down without negotiation:

  • Crypto, NFT, token, ICO, or “Web3 financial” promotions
  • Gambling, betting, casino, and lottery promotions
  • Adult, escort, or dating app promotions outside of mainstream consumer apps
  • Pirated software, key resellers, and gray market license sellers
  • Fake review services, fake follower services, and engagement farms
  • Surveillance products marketed for unauthorized monitoring
  • Anything that violates US or international advertising laws
  • “Guest post for a fee” pitches dressed up as advertising

Inquiries in these categories are filtered out before they reach the inbox.

Frequently Asked Questions

Do you sell backlinks or link insertions?

No. Paid links, link insertions in existing articles, and “guest posts with do follow links” are not sold under any framing.

Can I write the sponsored article myself?

Yes, drafts can be submitted by the brand, but they go through the standard editing process and may be rewritten for clarity, tone, and accuracy. The final version must meet editorial standards.

Can a sponsored article be removed from the site later?

Sponsored articles are typically published with a long term commitment to stay live. Removal requests are reviewed case by case but are not the default.

Can I get a discount on a long term campaign?

Yes. Long term partnerships of three months or more are usually offered better rates than one off bookings.

Can I see the analytics?

Yes. Campaign performance reports are shared during and after the campaign, including impressions, clicks, and engagement metrics where applicable.

Do you do exclusivity?

Limited category exclusivity (for example, only one VPN provider featured in a given month) is possible for premium campaigns. Site wide exclusivity is not offered.

How to Get in Touch

For all advertising inquiries, partnerships, and review unit pitches, the only contact email is:

Email: support@otontechnology.com Subject line for ads: Advertising Inquiry: [Brand Name] Subject line for review units: Review Unit Pitch: [Product Name] Site: https://otontechnology.com/contact/ Postal contact: Available on request through the email above

A real person reads every message. Replies usually arrive within 3 to 5 business days.

A Final Note

The internet has plenty of tech sites willing to do anything for a paid placement. This page exists to make clear that Oton Technology is not one of them.

If you are a brand that wants honest, well written, well placed coverage in front of a real audience, the inbox is open. support@otontechnology.com is the address.