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Who reads this site

Oton Technology reaches people who work with technology rather than only consume it: developers, administrators, security staff, founders, analysts and the technically literate readers who get asked by everyone around them what to buy and what to avoid. They arrive for specific answers on artificial intelligence, security, hardware, software, crypto and platforms, which means they arrive with intent.

What we offer

We sell display advertising placed around editorial content. Formats are standard, placements are visible without being obstructive, and we do not run interstitials that block an article, pop unders, or anything that opens a window the reader did not ask for. An advertisement that makes the site worse to use does not perform anyway, and it costs us the reader.

Campaigns can be run across the site or aligned with particular sections where that fits the product.

The line we do not cross

Advertising buys space and attention. It does not buy coverage, influence or protection.

  • Advertisers do not see articles before publication.
  • Advertisers cannot commission, suggest or block editorial coverage.
  • Buying advertising does not shield a company from critical reporting, and we have published and will publish unflattering articles about advertisers.
  • We do not sell links inside editorial text, at any price. This is a large market in technology publishing and we are not part of it.
  • We do not publish sponsored articles designed to be mistaken for reporting. Commercial content, where it runs at all, is labelled unmistakably.

These rules are not negotiable and they are the reason the audience is worth reaching. The full position on funding and independence is set out in Ownership and Funding.

What we will not accept

We decline advertising for malware, deceptive downloads, fake system warnings, cryptocurrency schemes promising returns, adult material, and creative that imitates system dialogue boxes or editorial content. We also decline anything that auto plays audio. Creative is reviewed before it runs, and we reserve the right to pull a campaign that breaches these conditions.

Getting in touch

Use the contact page with your product, target regions, rough budget and timing, and we will tell you honestly whether this audience fits what you are selling. If it does not, we will say so rather than take the booking.