Vertical video (9:16) is exploding on nearly every social media platform, including Facebook, YouTube, Instagram (IGTV) and Snapchat. Producing live vertical content on these platforms is especially attractive to producers since followers can be notified in real-time when events go live.
Smart phones have been used for creating vertical content, but there are limitations due to just having a single camera angle. To create more engaging vertical content multiple camera angles with live switching will take your productions to the next level.
Vertical video today is mostly made and viewed on Smartphones. But it also can be made in a professional studio with multiple cameras at the same high level as widescreen content. It would make sense to support both media formats for the majority of video marketing that is created with the intention of social media promotion.
The article dives into 4 reasons why you need to do vertical video, sooner rather than later.
- Facebook garners 8 billion video views per day and started supporting native 2:3 video format
- Snapchat gets 10 billion vertical only video views per day
- Periscope live broadcasts are measured in years watched – with 110 years worth of video watched per day, mainly in the vertical format
- Instagram has 300 million daily active users and gave vertical video the indefinite shotgun
So what does this all mean for you?
In simple terms, it means rethinking the way you do video on social media. It’s time to take a step back from doing what you’ve always done, and consider that your audience is now predominantly browsing vertically. Your videos should match that experience!
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2CH HDMI Switcher with Vertical Streaming
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