TaDa Gaming Runs Two Playbooks to Crack the Americas

TaDa Gaming, the Taiwan-rooted casino content supplier known for fish-shooting games, is pushing into the Americas with two strategies at once: fast, localisation-led growth across Latin America and slower, compliance-first scaling in North America, where it entered the United States in 2025 with more than 100 slots. The company brings that split approach to Stand 530 at SBC Americas in Fort Lauderdale from June 9 to 11.

The booth, the new releases and the on-stand shooting demos are the visible part. Underneath sits a bet that smaller suppliers across the industry are now making together: in markets that have just written their gambling rulebooks, the providers who win are the ones who localise content and clear regulators first, not the ones with the longest game list.

Why Fish-Shooting Games Are Heading West

TaDa Gaming launched in 2019 under International Games System (IGS, a Taiwanese arcade and gaming-technology company with decades of cabinet-building behind it). In Asia, shooting titles such as Jackpot Fishing and Mega Fishing turned the firm into a category leader. The mechanic is simple to grasp and hard to put down: players aim and fire at on-screen targets carrying multipliers, mixing arcade reflexes with casino math.

That format is now moving into Western regulated markets, and the reasons it travels are practical. A look at the studio’s growing catalogue of shooting and slot titles shows a portfolio of more than 240 games built to do specific jobs for an operator:

• Multiplayer tables that put several players on one screen, unlike solitary reel spinning
• Skill-influenced shooting that pulls session times longer than a typical slot
• A visual style closer to mobile video games than fruit reels, which reaches younger players
• Gamification layers stacked on top, the tools operators lean on to hold retention

For an operator deciding what to plug into a new market, those are the levers that move daily numbers. That is why a genre with deep roots in Asian arcades is suddenly showing up on exhibition stands in Florida.

Two Markets That Reward Opposite Things

The clearest thing in Charcy Liu’s account of the strategy is that one plan does not stretch across the Americas. Liu, director of marketing at TaDa Gaming, draws a hard line between the two halves of the continent.

Latin America is still delivering very fast-growth expansion with an emphasis on expert localisation while North America requires regulation-first, partnership-led scaling.

In Latin America, the company leans on a first-mover position, entering emerging markets early and reshaping content around local taste. The Brazil push pairs slots with streamers: Fortune Yuri 500 went out with Brazilian streamer Yuri Brida, and two more celebrity co-branded games are in production. In Mexico, a tie-up with the Betmaster casino brand sits alongside what the firm calls viral marketing traction. North America runs on the opposite logic, where the selling points are compliance, gamification and American-centric content for licensed casinos.

Regulatory Readiness Becomes the Moat

Liu keeps returning to one word: ready. The pitch to operators is that TaDa can enter a market without the long approval delays that slow rivals, because the certifications are already done. That matters most in places writing their rules in real time.

Brazil is the example the company points to. The country’s online betting framework, Law 14,790, took full effect on January 1, 2025, and now sits among the licensing and compliance rules covered in the 2026 Brazil gambling report. Operators there must hold federal authorisation, incorporate locally and pay a licence fee in the tens of millions of reais. A supplier whose whole catalogue is already certified for that regime can be switched on quickly, which is the advantage TaDa says it built by preparing before the deadline rather than after it.

Canada is the next test. The company recently picked up a licence from the Alcohol and Gaming Commission of Ontario, the body that handles registration for gaming-related suppliers in Ontario, opening the only regulated igaming market in the country. Liu says the Ontario strategy is still being refined, with announcements promised soon. The pattern holds across both jurisdictions: clear the regulator, then sell the content.

The Growth Numbers Need Context

TaDa puts real figures behind the story, and they are worth reading with the source in mind, since most are self-reported by the supplier rather than independently audited.

• 100-plus slots and 20 shooting games launched in the US since the company’s 2025 entry
• 25 to 35 percent rise in daily active users over a 10-week stretch in Mexico
• 30 to 35 percent monthly uplift in deposits over the same Mexican run
• 10 percent monthly gross gaming revenue (GGR, the cash operators keep after paying winnings) growth, the company’s North American target

The Mexican deposit and player numbers come from TaDa’s own tracking of its Fortune Gems and Lucky series, and a 10-week window is short for a retention claim. The wider backdrop is more solid: US igaming generated more than $3 billion in first-quarter revenue, up around 20 percent year on year, according to the commercial gaming revenue figures tracked by the American Gaming Association. A rising market makes aggressive growth targets easier to hit, and it also pulls in more suppliers chasing the same operators.

North America Is the Hard Part

For all the momentum, the harder half of the strategy is the one with the round numbers attached. North America is a mature gaming environment with significant legal restrictions, state-by-state law and a handful of very large companies controlling distribution. A new supplier from Asia, however strong in Manila or Sao Paulo, starts near the back of that queue.

So far the US footprint is two states, Michigan and Pennsylvania, secured by a dedicated American team. The plan from here is more shooting games built specifically for US players, aimed at that 10 percent monthly GGR climb. Canada adds a third regulated door through the Ontario licence, though the company admits the approach there is still taking shape.

The Latin American side will keep feeding the story in the near term. TaDa exhibits next at the Peru Gaming Show in Lima on June 17 and 18, with Argentina and Chile flagged as priority new markets. The split is the bet: lean on speed where the rules are fresh, lean on patience where they are old. Whether the slow North American half pays off the way the fast Latin American half already has is the question the next year of state-by-state launches will answer.

Frequently Asked Questions

What are fish-shooting games?

Fish-shooting games are an arcade-casino hybrid in which players fire at on-screen targets carrying cash multipliers, blending skill-influenced aiming with casino payout math. They often run as multiplayer tables, which is unusual for online casino content, and TaDa Gaming built its early reputation in Asia on titles like Jackpot Fishing and Mega Fishing.

Is TaDa Gaming licensed in Brazil?

Yes. The company says its full portfolio is certified for the Brazilian market under Law 14,790, which took effect on January 1, 2025. It also holds European licences from the UK Gambling Commission and Malta Gaming Authority, plus testing accreditation from labs including Gaming Labs and BMM Testlabs.

Which US states does TaDa Gaming operate in?

TaDa Gaming entered the United States in 2025 and has so far opened Michigan and Pennsylvania through partnerships secured by a dedicated US team. It is targeting 10 percent monthly gross gaming revenue growth in North America, driven mainly by shooting games tailored for American players.

What is TaDa Gaming showing at SBC Americas?

At Stand 530 during SBC Americas in Fort Lauderdale from June 9 to 11, the company is leading with localised shooting titles for the US and streamer co-branded slots for Latin America, including new releases Devil’s Treasures Twins and Coin Nonet, plus on-stand demos of Fortune Zombie 2 and Lucky Shooter 2.

What does TaDa Gaming’s Canadian AGCO licence allow?

The licence from the Alcohol and Gaming Commission of Ontario lets the company supply gaming content into Ontario, currently the only regulated igaming market in Canada. TaDa says its market approach there is still being refined, with further announcements expected shortly.