Hisense Brings RGB MiniLED To The FIFA World Cup 2026 Stage

Hisense is putting its RGB MiniLED TVs at the center of its FIFA World Cup 2026 campaign, the Chinese consumer electronics group said in a press release on the 2026 campaign and RGB MiniLED launch on June 11, 2026. The Qingdao-based company, an Official Sponsor of the first World Cup hosted across three nations, will run pitch-side boards promoting “The Origin of RGB MiniLED TV,” open a week-long fan pop-up at New York’s Hudson Yards with Adidas, and use the tournament to push a wider RGB MiniLED lineup into global retail.

The campaign pairs the sponsorship with what Hisense calls “The Origin of RGB MiniLED TV,” a brand pitch built on its Chromagic display architecture. It lands at a tournament FIFA has described as the first World Cup contested across three host nations and the most inclusive edition in the competition’s history.

Pitch-Side Boards Built Around a Tech Story

Hisense’s stadium-side boards during the World Cup will carry two fixed messages: “The Origin of RGB MiniLED TV” and “Innovating a Brighter Life.” The release frames the campaign as a way to bring “display innovation” directly to football’s biggest stage. Chromagic-powered RGB MiniLED is promoted as the technology that gives “more natural and real color experiences” to viewers following the action on television.

The brand has held the FIFA sponsorship slot since 2017, and the renewed arrangement covers the upcoming 48-team, three-nation tournament. Hisense’s release positions this World Cup as the largest marketing platform the company has ever had for a single product line.

The campaign leans on Chromagic, a backlight system that drives separate red, green, and blue LEDs instead of the white LEDs used in conventional MiniLED sets, per the press release. That architecture is what Hisense is racing to scale from a single 2025 flagship into a broader retail lineup before kickoff.

The brand treats the stadium-side boards and the Hudson Yards pop-up as a single campaign. Both point back to the same Chromagic message.

A Week of Football at Hudson Yards

To mark the tournament’s opening, Hisense is running a week-long fan experience at Hudson Yards in Manhattan, combining football-themed installations with Adidas, stadium-inspired display zones, digital graffiti activities, and giveaways of official FIFA World Cup 2026 merchandise. The pop-up is designed to show the same RGB MiniLED panels that will appear in retail, with “stadium-inspired display zones” recreating the match-day atmosphere indoors.

Visitors can test the screens with their own content and pose at interactive football setups, the release says. The pop-up runs alongside the tournament’s opening matches, giving New York-based fans a fixed point of entry during the early group-stage games. Those games are played in the United States, Mexico, and Canada, the first World Cup split across three host nations.

For fans planning to watch every match from home, the streaming setup matters as much as the venue. Every streaming option for the 2026 World Cup covers how to tune in from any device. Hisense’s pitch at the pop-up is that the same display tech will sit in living rooms for the final whistle, not just in the Hudson Yards activation. The brand is treating the World Cup as one long product demo, from pitch-side boards to the gift-with-purchase displays the company has hinted at for the UR9 and UR8 series.

The Backlight Shift Behind RGB MiniLED

Hisense introduced true RGB Local Dimming to consumer TVs in 2025, according to the company’s CES 2026 release, and the new generation refines that system. RGB MiniLED, the company argues, drives the backlight with separate red, green, and blue LEDs rather than the white LEDs used in conventional MiniLED sets. The result, in Hisense’s framing, is a wider color gamut and a cleaner separation between primary tones.

The architecture is branded Chromagic, and it now feeds the company’s 2026 flagship and a wider mid-range lineup. Hisense’s January 2026 announcement positions the 116UXS as the fullest expression of that color story, with a four-primary backlight system called RGB MiniLED evo that adds cyan to the standard RGB structure. Cyan sits in the part of the spectrum where the human eye is most sensitive, per Hisense’s own explanation, and the company says it lets the 116UXS render “gradients, tones and transitions” with more nuance than RGB alone. The 116UXS uses the new four-primary backlight to deliver “up to 110% of BT.2020 color coverage,” per the same release. That is the figure Hisense has put on the spec sheet for the 116UXS.

The system is driven by the Hi-View AI Engine RGB, a processor Hisense says “intelligently manages tens of thousands of color dimming zones” to preserve tonal accuracy in fast motion and dark scenes. The 116UXS pairs that processor with a Devialet Opéra de Paris 6.2.2 audio system. The frame is 1.57 inches deep, a profile Hisense says “keeps attention on the picture.” That combination of backlight, processor, and audio is what the World Cup pop-up is built to show off.

Whether the cyan layer delivers on the company’s marketing will depend on independent testing once the 116UXS ships. The architectural pitch is unusually specific for a brand that has historically fought on price and screen size rather than on color science.

Flagship Down to the Living Room

At the top of the stack sits the 116-inch 116UXS, powered by Hisense’s Hi-View AI Engine RGB and delivering “up to 110% of BT.2020 color coverage,” per the company’s January release. Below it, Hisense is scaling the same RGB MiniLED architecture into the UR9 and UR8 series, available in screen sizes from 55 to 100 inches. Both are positioned as the first wave of “more accessible” RGB MiniLED TVs, an explicit shift from the original 2025 flagship to a broader retail lineup.

The full lineup of Hisense 2026 RGB MiniLED TVs, as described in the company’s CES 2026 and June 2026 releases:

Accelerated innovation is a hallmark of Hisense. We’re bringing advanced technologies to market faster, scaling them sooner and making them accessible to more homes.

Ondre Clarke, Hisense USA’s Head of TV Product Marketing, said this in the January release. The World Cup campaign is the first test of whether a tech launched as a single flagship can carry a multi-tier retail rollout into the tournament’s broadcast window.

Eight Years With FIFA and a Three-Nation Stage

The renewed partnership extends a relationship that started in 2017. Hisense supplied the official televisions for the 2018 World Cup in Russia, ran content collaborations with FIFA+ at the 2022 edition in Qatar, and in 2025 became the first-ever Official Partner of the inaugural 32-team FIFA Club World Cup. The 2026 deal covers the largest World Cup FIFA has staged, with matches split across the United States, Mexico, and Canada.

At the very start of our collaboration eight years ago, we talked about shared values of innovation and excellence. Our partnership continues to redefine how football and television display technology come together.

FIFA Secretary General Mattias Grafström said this in the federation’s release on the partnership extension. Hisense Group Vice President Catherine Fang framed the deal as a way to “transform billions of living rooms into front-row seats” for the tournament, language FIFA’s release carried without change. Fang’s “billions of living rooms” line maps directly to Hisense’s pitch-side slogan. The World Cup is the rare global event where the same broadcast reaches every continent at once, and Hisense is using the moment to argue that the screen in those living rooms should be an RGB MiniLED set.

Hisense’s Place in the 100-Inch TV Market

Hisense was founded in 1969 and operates in more than 160 countries, and the company’s release cites Omdia data ranking it No. 1 globally in the 100-inch and over TV segment (2023-2026Q1). That segment of the market has expanded as household screen sizes have grown.

The key figures behind the campaign, drawn from the company’s own materials:

• Founded: 1969
• Countries of operation: 160+
• Omdia global ranking: No. 1 in 100-inch and over TVs (2023-2026Q1)
• RGB MiniLED screen sizes: 55 to 100 inches (UR9 and UR8), 116-inch class (116UXS)
• 116UXS color coverage: up to 110% of BT.2020

The World Cup campaign lands just as the UR9 and UR8 series begin shipping into retail. Hisense has framed itself as the only manufacturer shipping RGB MiniLED TVs at retail scale, and the World Cup gives that exclusivity a global stage in a single tournament window.