JustCo’s New App Opens Pay-Per-Use Workspaces to Anyone

JustCo opened the doors of its coworking centres to anyone with a smartphone, turning workspaces into a pay-as-you-go service for non-members across four Asia Pacific markets. The Singapore-headquartered flexible workspace operator rolled out its updated app on 2 July 2026 with no membership or upfront commitment required, allowing professionals to book Hot Desk day passes and meeting rooms on demand across Australia, Singapore, Thailand and Malaysia, with other markets to follow. The shift pulls JustCo closer to the model of consumer apps like hotel booking or car sharing, in a coworking industry still built largely on monthly subscriptions.

What changed in the product is small: a button. What it means for the business is not. Membership fees still drive 88% of JustCo’s FY2025 revenue, per the company’s IPO prospectus filed with the Monetary Authority of Singapore. Letting non-members walk in, pay by the hour and leave has not been the shape of this market.

What JustCo Just Opened Up

The new feature lives inside the JustCo App, a free download on iOS and Android. The company announced the change in a 2 July 2026 release distributed through Media OutReach. The mechanics are stripped down.

New users download the app, create an account, and browse available JustCo workspaces by location and time. They then book a Hot Desk (Day) pass or a Meeting Room slot without a monthly fee, minimum term, or contract. JustCo describes the goal as giving freelancers, business travellers, remote workers and visiting team members access “when and where they need it.” The model is closer to booking a hotel room than to signing up for a coworking plan.

Booking happens in real time through the JustCo Store, a web platform that powers the app and surfaces live availability across the network. Payment and door unlock are handled inside the same mobile flow, with no separate sign-in or QR handoff. The app supports both members and non-members, with version 6.14.0 of the iOS build going live on the JustCo app’s iOS listing on 23 June, ahead of the 2 July release.

For teams, multi-pass sharing is built in. Multiple Hot Desk or Meeting Room passes can be purchased in a single transaction and shared with colleagues or partners for off-sites, visiting teammates, or working between cities.

Why Now, and Why It Is Harder Than It Looks

The change lands at a moment when Asia Pacific’s coworking sector is in its second growth wave. Founder and chief executive Kong Wan Sing has tied the timing to a return-to-office push and the way enterprises now treat real estate as a flexible line item. In a February 2026 statement, he said flexible workspace demand in the region is “being driven by a strong return-to-office push alongside multi-year secular shifts in how enterprises manage their real estate.”

Flexible workspace demand is being driven by a strong return-to-office push alongside multi-year secular shifts in how enterprises manage their real estate.

Kong Wan Sing, founder and chief executive of JustCo, made the comment in a 12 February 2026 statement distributed by PR Newswire when the company opened its first luxury coworking space in Singapore at Labrador Tower. The same release announced signed leases for eight new centres across India, Japan, Korea, Malaysia, the Philippines and Taiwan.

Across the region, companies are recalibrating real estate portfolios to support hybrid work, with flexible offices moving from a side perk to a core part of corporate real estate strategy. Even in Singapore, where penetration is already high, the addressable market for flex office stock has grown about 50% since 2022, per the company’s prospectus. Penetration sits at 5% of the broader office market, leaving substantial headroom. The launch is JustCo’s way of pulling casual users closer to the same centres its members use every day.

Where the App Currently Works

At launch, pay-per-use access is live in four markets: Australia, Singapore, Thailand and Malaysia. JustCo said the feature will roll out to other locations, including the ones where new centres are opening this year.

The network those bookings sit on is broadening fast. The company has confirmed openings in 2026 across Bengaluru, Gurugram, Kuala Lumpur, Manila, Singapore and Taipei, with additional confirmed locations in Singapore, Kuala Lumpur, Mumbai, Seoul, Tokyo and Yokohama on the public roadmap. The JustCo App itself ships in seven languages: English, Japanese, Korean, Simplified Chinese, Thai, Traditional Chinese and Vietnamese, a language pack that maps closely to where the network is heading. New users can be browsing and booking in their own language within minutes of install.

Booking is built around three core actions, plus the ability to share passes with teammates. The capabilities inside the app, as listed by JustCo, break down to a tight feature set rather than a long menu:

• Browse workspaces by city and time, with live availability at the moment of search
• Book a Hot Desk (Day) pass in a single tap, no monthly commitment
• Reserve a Meeting Room by the hour for off-sites or visiting teams
• Purchase multiple passes and share them with colleagues or partners
• Pay and unlock entry through the same phone, with no separate QR handoff
• Switch between member perks and non-member booking inside one account

The same flow works for both members and walk-ins. Non-members get the day-pass and hourly booking path; members keep their usual perks and a single sign-in for both modes. That dual-mode setup is what makes the launch a product change rather than a separate brand.

The Network Pacing the Pay-Per-Use Push

Singapore is JustCo’s home market and its biggest, with 20 centres at FY2025, the largest single-city footprint in the network. The wider network reaches eight countries and twelve cities across Asia Pacific. JustCo runs 54 centres across the network with approximately 37,500 workstations and 1.89 million square feet of net lettable area.

• Taipei: approximately 35.3% market share
• Bangkok: approximately 17.7% market share
• Singapore: approximately 15.6% market share
• Melbourne: approximately 13.4% market share

Pay-per-use access and network density feed each other. A new app user landing in Singapore today sees more centres than a user in any other city. That is also where JustCo captures its highest revenue concentration. The double-digit market shares the company reports in those cities show what scale at city level looks like, and why the pay-per-use launch lands first in markets where the supply is already dense enough to be useful on day one.

The Number Behind the Switch

Membership fees are still where the money sits. According to JustCo’s IPO prospectus registered on 15 May 2026 with the Monetary Authority of Singapore, they contributed 88% of FY2025 revenue, with the rest coming from service income at 11% and management fees at 1%.

The timing lines up with a profitable year. JustCo booked US$144.2 million of revenue in FY2025, up from US$128.2 million in FY2024 and US$113.8 million in FY2023. After losses in FY2023 and FY2024, the company returned a US$2.7 million profit in FY2025 on a US$76.6 million net cash position with no bank borrowings.

The IPO itself was structured to fund the next leg, with an S$100.0 million offering at S$0.94 per share. Cornerstone commitments totalled about S$69.8 million, anchored against the Singapore Public Offer that ran from 15 May to 20 May 2026. Trading began on the SGX Mainboard on 22 May 2026 under ticker JCO. Expansion in existing and new markets was listed as a primary use of proceeds, the same expansion that put 54 centres online at the network by year-end.

What Changes for Walk-In Users

For a freelancer landing in Bangkok for a pitch, a salesperson passing through Singapore between meetings, or a team hosting a one-off workshop in Tokyo, the practical change is that no part of the journey demands a contract. The booking screen mirrors what travel and dining apps have already normalised: browse, pay, unlock, walk in. From the user’s perspective, the centre is the product, not the membership.

For the broader coworking sector, the harder question is what other operators do next. JustCo reports double-digit market share in four cities, with the highest at around 35.3% in Taipei, putting its existing membership book inside the same app as non-member access in those markets. The same February statement projects total APAC flex office stock will reach 114.9 million square feet by 2027, up from 83.1 million today, a 38.3% expansion. JustCo’s bet is that giving casual users a reason to start at the brand will, on the margin, change the shape of the market it operates in.

Frequently Asked Questions

Is JustCo’s pay-per-use app free to download?

The JustCo App is free to install on iOS and Android. Users pay only for the workspaces they book, such as a Hot Desk (Day) pass or a Meeting Room reservation. There is no membership fee or upfront charge at sign-up.

Where is JustCo’s pay-per-use app available right now?

As of the 2 July 2026 launch, pay-per-use access is live in Australia, Singapore, Thailand and Malaysia. The company has said it will subsequently roll out across other locations, including cities where new centres are opening this year.

Do I need a JustCo membership to book a workspace through the app?

No. The app supports both members and non-members. Non-members can book Hot Desk day passes and meeting rooms directly, while members still have access to their usual perks and the same booking flow.

Can I share my booking with colleagues?

Yes. Multiple Hot Desk or Meeting Room passes can be purchased in a single transaction and shared with colleagues or partners, which JustCo says is designed for use cases like off-site meetings, visiting teammates and working between locations.

How does JustCo make money if anyone can walk in?

Membership fees were 88% of FY2025 revenue, with service income (including pay-per-use offerings) at 11%. The app is expected to grow the service-income slice without changing the core business model overnight.