Travel Compositor’s AskIA Puts Conversational AI in Agents’ Hands

Travel Compositor has wired a conversational AI tool called AskIA into its AI Trips booking engine. Travel agents can now turn a plain-language trip request into a bookable itinerary in three clicks.

The Spain-based booking technology firm, part of the Travelsoft software-as-a-service (SaaS) group, says the feature goes first to agencies in its Premium Innovator programme, free of charge, ahead of any wider release.

The launch lands alongside separate industry data showing most travelers still refuse to let AI book a trip on its own. Travel Compositor is handing the AI to the agent instead.

AskIA Turns a Sentence Into a Bookable Itinerary

Until now, AI Trips worked like most travel search tools. Agents typed filters, compared results, and clicked through screen after screen until something matched the client’s brief.

AskIA replaces that flow with one conversation. Agents can describe a trip directly, a multi-week route through a single destination, or a holiday built around specific preferences, instead of stepping through filters one at a time.

From that single prompt, the AI drafts a personalized proposal, chooses each required service on its own, and lets the agent finish the booking in three clicks.

The system folds several separate purchases into one interaction, combining:

• Flights and rail journeys
• Hotels and other accommodation
• Transfers and car rental
• Activities, insurance and admission tickets

Travel Compositor describes the shift as moving agents away from screens full of filters and results, so they can spend that time describing the trip a client actually wants.

The same release adds Smart Filter, a separate tool that applies intelligent filtering to hotel and transportation results across every one of Travel Compositor’s booking engines, not just AI Trips.

Why Don’t Travelers Trust AI to Book Their Trips?

Most leisure travelers are fine with AI suggesting a flight or hotel. Very few want it to complete the purchase. Travel industry reporting puts the share willing to let AI book autonomously at roughly 2%, even as travel companies race to build exactly that kind of tool.

Trade publication Skift reported in March that travel brands are rapidly building agentic AI tools meant to plan and book trips on a traveler’s behalf, even though consumer trust badly lags industry enthusiasm.

Business travel has adopted fastest, largely because corporate travel programs already build in approvals and safeguards. Leisure travelers have stayed wary, worried about accountability when AI gets something wrong.

The absence of clear consumer protection standards for AI booking mistakes remains a real barrier, and only 2% of leisure travelers would let AI book a trip on their own.

I’ve been really struck by how negative the public is towards AI compared to people inside the industry.

Gareth Williams, who built Skyscanner into one of the world’s largest travel metasearch platforms before becoming an investor, told Skift. He thinks that wariness may prove harder to shake than daily users of new AI tools expect.

Other data points the same way. Phocuswright’s 2026 update found 39% of US travelers had already used AI to help plan a trip by mid-2025. Expedia Group’s 2026 AI Trust Gap survey, run with YouGov across more than 5,700 adults in the US, UK and India, found 53% comfortable with AI merely suggesting options, while 68% still preferred booking through a trusted travel brand.

Premium Innovators Get the First Login

Travel Compositor is not opening AskIA to its whole customer base yet. The tool goes first, and for now free, to agencies enrolled in the company’s Premium Innovator programme, positioned as early adopters ahead of everyone else on the platform.

That customer base has real scale behind it:

• €1 billion ($1.1 billion) in annual bookings move through Travel Compositor’s platforms, alongside 11.5 million euros in yearly revenue reported at the time Travelsoft acquired the company.
• 6,000-plus travel agencies use Travelsoft group technology, mediating over 1.3 billion euros in travel sales every year.
• Travelsoft as a whole automates bookings behind more than 5 billion euros in annual turnover, across 300-plus tour operators and 600 suppliers in over 40 countries.
• 107 people work at Travel Compositor, according to financial data provider PitchBook.

Those numbers explain why a Premium Innovator badge matters. Agencies in that tier get new tools like AskIA before competitors on the standard plan, a real edge in a business where faster quotes win bookings.

Travel Compositor Has Been Rehearsing This Since 2023

The Original Pitch, Four Clicks and a Patent Claim

AI Trips is not new. Travel Compositor introduced the engine at an event in Cancun on June 14, 2023, calling it the first AI-powered booking engine built to generate an end-to-end bookable package in a single flow.

Manuel Aragonés, Travel Compositor’s chief executive, called it “an even more significant breakthrough in the way travel agents plan and book their trips” at the time.

Early coverage described the flow as needing as few as four clicks, with the full rollout to all business-to-business (B2B) customers arriving that mid-July for a subscription priced in the hundreds of euros a month. By the time AskIA arrived, the company’s own homepage had recalibrated that number upward, describing the standard AI Trips flow as running to five clicks and still marketing it as a world patent.

The click count did not fall in a straight line. It crept up before AskIA cut it back down.

A Cadence of Agent-Side Tools

AskIA fits a pattern rather than breaking one. Travel trade outlet Travolution has chronicled a steady run of Travel Compositor releases, all aimed at the professionals selling the trip rather than the traveler booking it:

1. June 2023: AI Trips launches in Cancun as the company’s original AI booking engine.
2. February 2025: Dora launches, an intelligent point-of-sale booth pairing AI with a virtual avatar for in-person agency use.
3. November 2025: Group Engine launches, built for tailor-made group trip bookings.
4. February 2026: Dante launches, using AI to convert supplier contracts into sellable products.
5. July 2026: AskIA reaches AI Trips’ front end, alongside Smart Filter.

Every one of those tools sits on the agency side of the counter. None of them hand a traveler an app that books a flight by itself.

What Could Still Break the Three-Click Promise

Putting AI in front of a trained agent rather than a traveler does not remove every risk. AI systems occasionally invent details that sound plausible but are not, a pattern AAA’s Trip Canvas guide describes as producing misleading or incorrect travel data even when a tool moves fast.

An agent checking AskIA’s proposal before locking in a booking is a safeguard AI Trips already assumes. It is also the safeguard leisure travelers say they want and rarely get from consumer apps that skip the agent entirely.

Travel Compositor is a modest-sized player to be making this bet. PitchBook lists Amadeus, Emerging Travel Group and CloudBeds among its top competitors, all larger and better funded.

Travel Compositor has not said when AskIA reaches customers outside the Premium Innovator programme, or what it will eventually charge once the free introductory period ends.

For now, the only travelers experiencing AskIA firsthand are the ones whose agents already made the Premium Innovator list.

Frequently Asked Questions

Does AskIA Replace Travel Compositor’s Human Agents?

No. AskIA sits inside AI Trips, the booking engine used by travel agencies, tour operators and online travel sellers, and it is built to help an agent finish a booking rather than let a traveler book alone. Travel Compositor’s platform already lets agents combine as many as 100 separate services into a single payment, and AskIA is designed to organize that complexity rather than remove the agent from the process.

How Much Does AskIA Cost?

Travel Compositor has not published a price list for AskIA. It is free for now to agencies in the Premium Innovator programme, the early access tier the company is using to test the feature before any broader release. The underlying AI Trips engine has historically carried its own monthly subscription, priced in the hundreds of euros when it first reached all B2B customers in 2023.

What Is Travelsoft, and How Does It Relate to Travel Compositor?

Travelsoft is the holding company that owns Travel Compositor outright, formed in 2023 when Travel Compositor joined France’s Orchestra and Germany’s Traffics under one structure. Christian Sabbagh, Travelsoft’s founder and chairman, remains its majority shareholder alongside Travel Compositor’s co-founders, Manuel Aragonés and Vicente Rosselló.

How Big Is Travel Compositor?

The company employs around 107 people, according to PitchBook, and was founded in 2014 in Palma de Mallorca, Spain, by Aragonés and Rosselló. That makes it a modest-sized specialist next to giants like Amadeus, built mainly around agencies in Southern Europe and Latin America.

What Does Smart Filter Do?

Smart Filter is a separate feature bundled into the same release as AskIA. It adds intelligent filtering to hotel and transportation results pages across every one of Travel Compositor’s booking engines, not just AI Trips, helping agents narrow standard searches faster too.