Apple India Hike Spares iPhone, Hits Mac, iPad, Apple TV, HomePod

Apple raised prices on Macs, iPads, Apple TV and HomePods in India on June 25, 2026, passing on a memory chip crunch to consumers outside the iPhone. The Mac Mini M4 (256GB) jumped to Rs 82,900 from Rs 59,900, a near 38% rise, while the Apple TV 4K 128GB variant surged nearly 89%, the steepest increase across Apple’s portfolio.

The iPhone, which Counterpoint Research says contributes more than half of Apple’s global revenue, was untouched in India and globally. India’s price increases and analyst commentary frame the move as Apple’s first major price reset since the memory squeeze began, with the company openly admitting it had shielded customers for as long as it could.

What the New India Prices Look Like

The price changes landed on Apple’s India online store on the evening of June 25 and swept across nearly every Mac and iPad in the catalog. The Mac Mini M4 (256GB) recorded the steepest single jump at nearly 38% from launch, and the 14-inch MacBook Pro with the M5 Max chip is now Rs 1 lakh more expensive than at launch. Every MacBook Air, MacBook Pro, Mac Mini, iPad Air, iPad Pro, Apple TV, and HomePod model moved higher in the same reset.

Apple’s entry-level MacBook Neo, launched in India at Rs 59,900, has risen through a series of successive increases, a cumulative Rs 20,000 or about 33% from launch. The cumulative MacBook Neo jump, per Moneycontrol, narrows the gap with competing Windows laptops and Chromebooks in India. The full US pricing changes and Apple’s statement ran in parallel, with the same MacBook Air rising to $1,299 from $1,099 in the United States. The list below captures the most representative India price changes, with full US pricing running across the same Mac, iPad, and home lineup.

The HomePod mini jumped to Rs 15,900 from Rs 10,900, and the Apple TV 4K 64GB moved from Rs 14,900 to Rs 25,900. The full iPad lineup repriced too, with the 11-inch iPad Air (M4) and the iPad Pro (M5, 256GB) both moving higher. iPad and HomePod products outside the table, including the iPad mini and the second-generation full-size HomePod, also saw increases, per Moneycontrol.

The biggest single jump, per Moneycontrol, was the Apple TV 4K 128GB listed below, an increase of nearly 89% and the steepest across Apple’s portfolio. Buyers in India are paying the new prices today with no Apple price cut signaled and no public statement beyond the global press response. Apple’s India online store quietly updated before most buyers noticed, and the changes went live without an Apple press release. For the broader India pricing reset, every model in the catalog now sits at a higher rupee price than a week ago.

Why Apple Kept iPhone Out of It

India is one of Apple’s fastest-growing iPhone markets, and the device accounts for more than half of Apple’s global revenue, per Counterpoint Research director Tarun Pathak. Apple’s choice to shield iPhones while raising prices on Mac, iPad, Apple TV, and HomePod turns the move into a deliberate commercial decision. The iPhone is Apple’s most important product in pricing terms, with any increase there carrying larger volume and competitive consequences than elsewhere in the lineup.

Counterpoint’s Pathak told Moneycontrol that Apple’s choice to hold iPhone prices was commercially significant. “This is commendable, especially considering rising memory costs and broader macroeconomic headwinds,” he said. “While prices may increase in the coming months, the current situation provides an incentive for buyers to advance their purchase decisions.” The iPhone decision also keeps Apple’s premium positioning intact in India at a time when rivals are under pressure to discount aggressively.

Analysts note that the cost gap is more visible on Macs and iPads than on iPhones because memory and storage make up a larger share of the Mac and iPad bill of materials than on the iPhone. That makes the iPhone price umbrella both more defensible commercially and easier to maintain on the Apple India store. The longer the memory squeeze runs, the harder the umbrella becomes to hold up, and Cook’s WSJ comments make clear that Apple has not promised a permanent shield.

The Memory Squeeze Driving the Hike

The trigger is a memory and storage chip market reshaped by the AI buildout. Apple said the industry is facing an “unprecedented challenge” as AI data centers absorb a growing share of global DRAM and NAND production, tightening supply for consumer electronics. Counterpoint’s Pathak told Moneycontrol that memory prices have risen more than fourfold since the fourth quarter of 2025, eroding the profit margins of most consumer electronics players.

Outgoing Apple CEO Tim Cook, speaking to The Wall Street Journal last week, pointed directly at the high-bandwidth memory going into AI servers. He said AI server demand was pulling supply away from the consumer market at the same time buyers were still purchasing devices. Apple had told investors in April that the inventory cushion that had protected margins would run out by the end of June.

The other side of the squeeze is record profitability for memory makers. Moneycontrol reported that Micron recently disclosed gross margins of 86%, up sharply from 15% a year earlier, underscoring how steeply the memory market has repriced. Morgan Stanley separately flagged what it called a “Chipflation” cycle, warning that rising semiconductor costs are feeding through to consumer electronics pricing across the industry.

Counterpoint noted that smartphone DRAM prices jumped 50% and NAND Flash storage prices climbed over 90% quarter-over-quarter in Q1 2026. The same dynamic is now hitting tablets and laptops, where memory and storage make up a larger share of the bill of materials than in phones. Major PC and tablet makers are all exposed to the same DRAM and NAND suppliers, which means the cost pressure is structural rather than transient. India’s price increase is the first consumer-facing expression of that shift.

Apple’s Statement, and What Cook Said

Apple put its position in a written statement sent to Reuters and reported by multiple outlets on June 25. The statement said Apple had never seen a component price increase this steep, this fast, and that it had been shielding customers from the increases for as long as it could. The same statement was the company’s clearest public admission that the cost environment is no longer absorbable through normal margin management.

We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.

That line came from outgoing Apple CEO Tim Cook, in an interview with Rolfe Winkler of The Wall Street Journal published last week. Cook said AI server demand was pulling memory supply away from the consumer market at a moment when buyers were still purchasing devices. He added that memory suppliers were passing on huge cost increases, and that Apple could not indefinitely absorb them. Apple’s April earnings call had already flagged that for iPhones the constraint was on the main processor rather than memory, and that supply-demand balance for Mac Studio and Mac Mini could take several months.

The June 25 reset followed a clear escalation in Apple’s public messaging. In April, the company told investors the squeeze was manageable and would ease by the end of June. By mid-June, Cook had warned The Wall Street Journal that absorbing further cost increases was no longer possible, and the June 25 price hikes together pushed the cost from Apple’s margins to its customers.

How India Fits the Global Pricing Picture

The India increases are part of a coordinated global reset that touched nearly every Mac and iPad in Apple’s catalog. In the United States, Apple raised the MacBook Air 512GB to $1,299 from $1,099, the MacBook Pro 1TB to $1,999 from $1,699, and the iPad Air 128GB to $749 from $599. The Vision Pro moved from $3,499 to $3,699, and the Mac Studio with M4 Max is now $2,499, up from $1,999.

Apple’s home lineup followed the same pattern globally. The HomePod moved to $349 from $299, the HomePod mini to $129 from $99, and the Apple TV 4K Wi-Fi model to $199 from $129. Apple’s online store in the US briefly went down on the morning of June 25 before returning with the updated prices, per 9to5Mac.

• iPhone: all current models unchanged globally
• Apple Watch: all current models unchanged
• AirPods: all current models unchanged

The Aging Devices Behind the Price Bumps

The Apple TV and HomePod lineups that took the steepest India increases are also the oldest in Apple’s catalog. MacRumors reported that the HomePod mini dates to October 2020, the current Apple TV 4K to October 2022, and the second-generation full-sized HomePod to January 2023. All three products are three to six years old, and Apple has kept them on sale at unchanged prices for most of that stretch.

Refreshing them is reportedly imminent. Bloomberg’s Mark Gurman has said new Apple TV and HomePod mini models are “nearly ready to go.” The next models are reportedly waiting on a launch window tied to a more personalized version of Siri that Apple introduced at WWDC 2026 and that is currently available to test in the iOS 27, iPadOS 27, and macOS 27 developer betas. The trio of devices still use older Apple silicon, with the Apple TV 4K running the A15 Bionic from the iPhone 13 series, the HomePod mini using the S5 chip from the Apple Watch Series 5, and the full-sized HomePod using the S7 from the Apple Watch Series 7.

The price hike is a notable moment for owners who have waited years for a refresh. With no design changes rumored for the next Apple TV and no firm launch date, buyers in India are paying the new rupee prices today, with no upgraded hardware in sight. The Apple TV 4K 128GB’s sharp rupee-price increase has no current product explanation beyond component cost.

Industry analysts treat the trio as one of the more unusual Apple product cycles of the past decade. A premium-priced speaker and streaming box that has not been updated in three to six years, now repriced into the costlier memory era, is unusual even for a company that has historically avoided across-the-board price hikes. Apple has not commented on whether the new pricing reflects component costs, repositioning for a successor launch, or both. The next Apple TV and HomePod Mini hardware is the clearest pressure point, and any successor launches will arrive at the higher entry price set on June 25.

What Buyers Should Watch Next

Counterpoint’s Pathak said the supply chain shift is structural rather than transient, and predicted that other PC and tablet manufacturers will respond in kind. He told Moneycontrol that other OEMs are likely to raise prices on select products, reduce discounts, or shift portfolios further toward premium devices. Counterpoint’s projections show advanced notebooks growing 11% year-on-year through 2026 even as overall notebook shipments slow.

For Indian buyers, the open question is the iPhone. Apple has not announced any change, but analysts say a hike is becoming increasingly difficult to avoid if memory supply stays tight, and Cook has made clear that no product line is permanently insulated from the cost squeeze. Tim Cook’s earlier interview on memory cost pressure laid the groundwork for the India increases, and the same logic will eventually apply to the iPhone lineup as well.

The practical reality for anyone shopping today is that Apple’s India online store has reset prices across nearly the entire Mac, iPad, Apple TV, and HomePod lineup. Buyers who were considering a MacBook Neo, MacBook Air, Mac Mini, iPad Air, HomePod, or Apple TV 4K are now looking at materially higher sticker prices. Apple has not announced any price cut, nor has it signaled one. Counterpoint expects other PC and tablet makers to follow Apple’s lead by raising prices too, and that means the wider market is unlikely to give Indian consumers a cheaper alternative in the near term. Premium notebooks and tablets, which Counterpoint forecasts will grow 11% and 8% respectively in 2026, will absorb most of the consumer demand even at higher prices.

Frequently Asked Questions

Why did Apple raise prices on Macs, iPads, Apple TV, and HomePods in India but not the iPhone?

Apple says memory and storage chip costs have surged as AI data centers absorb global supply. Counterpoint Research analyst Tarun Pathak told Moneycontrol that iPhone pricing remains stable because Apple is prioritizing its most lucrative product line, which accounts for more than half of its revenue.

When did the new India prices take effect?

The new prices appeared on Apple’s India online store on June 25, 2026, the same day Apple raised prices on its Mac and iPad lineups worldwide.

Will Apple raise iPhone prices in India later in 2026?

Apple has not announced any change. The current situation gives buyers in India an opening, but Counterpoint says other OEMs will likely follow Apple’s lead, suggesting the cost pressure is not going away soon.

Should buyers in India buy Apple products now or wait?

Apple has not signaled any near-term reversal. Outgoing CEO Tim Cook told The Wall Street Journal that absorbing further cost increases was no longer possible, and Counterpoint expects other PC and tablet makers to follow Apple’s lead by raising prices too.