SLB Digital Marketplace Opens With 200 Energy AI Products

SLB has launched a Digital Marketplace that puts about 200 AI products from more than 30 partners under a single, governed channel built around its Tela agentic AI assistant, the global energy technology company said on June 15, 2026. The curated destination is meant to give energy companies one place to discover, deploy and scale AI agents, domain models and digital applications inside the Delfi and Lumi environments SLB already runs.

All listings are certified by SLB for security, interoperability and compatibility before they go live, and developers can apply to publish through the SLB partner programme. The marketplace sits at the SLB Digital Marketplace launch announcement and pulls in solutions from SLB, independent software vendors, partners and customers through the same shelf.

A Marketplace for the Oil Patch

SLB, a 100-year-old energy technology company that operates in more than 100 countries, framed the launch as the next step in an open platform push. The marketplace extends the company’s open platform strategy to Tela, the agentic AI assistant SLB introduced in November 2025.

Energy professionals are the buyers the marketplace is built for. They get a single destination to evaluate and access digital capabilities that extend workflows across SLB’s Delfi and Lumi environments. Developers, partners and independent software vendors get a structured path to publish and scale solutions across the SLB ecosystem. Every product that lands on the marketplace has already been certified against SLB standards for security, interoperability and compatibility. The shift is from one-off pilots to a recurring catalogue of products that an energy company can browse, buy and deploy without writing custom code.

Tela sits at the centre of the bet. It is the assistant SLB describes as the first agentic AI tool built for the energy industry, designed to learn, reason and act across subsurface, data and production workflows. The marketplace exists, in part, to give Tela a longer menu of skills and agents to draw on.

What the 200 Products Cover

The launch inventory breaks down into a mix of categories rather than a single product line. SLB says the marketplace includes approximately 200 digital products drawn from existing Ocean store solutions and new offerings from SLB and over 30 partners. The catalogue spans Delfi and Lumi SaaS applications, plug-ins, workflow extensions, data connectors, and Tela AI skills, agents and foundation models. Both SLB and outside developers are selling into the same shelf, and partners can list their own Tela agents, foundation models and plug-ins next to SLB’s own through the SLB partner programme.

Some of those products are SLB’s own. The same release lists Ocean store solutions that pre-date the marketplace and are now folded into the new channel. For a buyer, the practical question is whether an AI agent that runs in the Delfi environment will interoperate cleanly with a foundation model that lives in Lumi. SLB’s certification step is meant to answer that question before deployment, not after, and the marketplace is structured to surface those interoperability checks up front.

Why the Channel Is Governed, Not Open

Openness is the word SLB uses most often to describe the marketplace. The structure underneath is more specific. Every offering runs through a single governed channel, and SLB holds the certification keys for security, interoperability and compatibility. The company is also a leading vendor on the same shelf, competing with the partners whose products it lists. SLB chief executive Olivier Le Peuch called the move a way to translate AI into real performance across the energy system, and the language of openness sits next to the language of governance throughout the release.

The governance is the pitch. Rakesh Jaggi, president of SLB’s digital business, argues no single company can build every agent, model or application the energy industry will need, and that an open channel with shared standards is the only way to scale. The same release also says the marketplace is designed to give energy professionals more choice. Both claims can be true at once, and the test is what the certification process actually filters for.

No single company can build every agent, model or application the energy industry will need. The SLB Digital Marketplace is the next expression of our commitment to openness, giving energy professionals more choice while maintaining the governance and quality standards required for enterprise operations.

The tradeoff is that developers who build for SLB’s energy customers now reach those customers through a marketplace SLB runs. The certification step, the listing terms, the revenue share, and the underlying Delfi and Lumi platforms are all SLB’s. That makes the marketplace less of a public square and more of a curated, branded storefront, and the open framing depends on whether the certification is light-touch or restrictive over time.

The Tela Wedge Into Agentic AI

Tela is the assistant SLB launched in November 2025, billed as the first agentic AI tool purpose-built for the energy industry. The marketplace is the distribution layer that gives Tela a wider skill set, and the Tela product page lays out the assistant’s three operating pillars.

Tela runs on top of SLB’s Lumi data and AI platform, which the company rolled out in 2024. It follows a five-step agentic loop, observing, planning, generating, acting and learning, so the assistant can adapt workflows in real time rather than waiting for a user prompt. SLB says Lumi’s agentic framework lets customers build and manage their own Tela agents and tailor the assistant to their own operational priorities. The Tela product page splits the assistant’s reach into three pillars: subsurface, data and production. Each pillar ships with its own set of agents, including a seismic foundation model and Lumi Data Agents that turn plain-language questions into operational intelligence. The result is an assistant designed to be embedded across SLB’s portfolio rather than sold as a standalone product.

The marketplace is what turns Tela from a single assistant into a platform. Once third-party agents, skills and foundation models can be certified and listed, Tela can call on them the same way it calls on SLB’s own. Tela’s five-step agentic loop is the engine, and the marketplace is the catalogue of skills that loop can draw on.

AI in energy is shifting from promise to performance. The SLB Digital Marketplace is designed to accelerate that shift by creating an open ecosystem where innovation can scale, solutions can interoperate and customers can move faster from insight to action. This is how we translate AI into real performance across the energy system.

The shift Le Peuch describes is from isolated pilots to workflows that span planning, operations, data and AI on the same platform. Tela’s agentic loop is the unit of work, and the marketplace is the catalogue of skills that loop can call on. Energy companies that adopt Tela now get access to that catalogue, and to the partners that build for it, in a single channel.

The NVIDIA Stack Behind the Curtain

Tela and the marketplace do not run on air. SLB and NVIDIA expanded their technology collaboration on March 25, 2026, to design and deploy the AI infrastructure those products need. The two companies are co-developing an AI Factory for Energy, a reference environment powered by domain-specific generative AI models and industrial-scale agentic AI that runs on SLB’s digital platforms. The work also covers modular data centre design, with SLB acting as the modular design partner for NVIDIA DSX AI factories. Components are manufactured off-site to shorten lead times and allow customers to expand capacity quickly as demand grows.

Demos Pafitis, SLB’s chief technology officer, framed the partnership around data, domain depth and the ability to scale. Vladimir Troy, vice president of AI infrastructure at NVIDIA, called AI the engine of a new industrial revolution with the energy industry at its forefront. The expanded SLB and NVIDIA collaboration builds on a relationship that dates to 2008, when NVIDIA accelerated computing was first used in SLB subsurface visualization and seismic imaging software. In 2024, the two companies announced plans to develop generative AI solutions for the energy sector using NVIDIA software integrated with SLB’s Delfi and Lumi platforms. The marketplace is the most visible expression of that stack so far, and the AI Factory for Energy gives it a hardware and software substrate to run on.

From an Ocean Store to a Marketplace

The Digital Marketplace is not SLB’s first software distribution channel. The Ocean software development framework has hosted an Ocean store for years, and that store already lists more than 120 plug-ins for SLB’s software platforms. The new marketplace absorbs those existing Ocean solutions and broadens the scope. It adds Delfi and Lumi SaaS applications, data connectors, workflow extensions and Tela AI skills, agents and foundation models to the same shelf. Where the Ocean store was a plug-in catalogue, the Digital Marketplace is positioned as the front door to SLB’s full digital portfolio.

The size of the catalogue is the headline. About 200 digital products from more than 30 partners are listed on day one, and the marketplace is open to new applicants through the SLB partner programme. SLB’s broader AI push had already drawn industry attention before the launch, and the marketplace is the distribution layer for that push.

• 100 years of energy innovation under the SLB brand
• 100+ countries in SLB’s operating footprint
• ~200 digital products listed on the Digital Marketplace at launch
• 30+ partners contributing solutions on day one
• 120+ plug-ins already live on the legacy Ocean store

The metrics that matter next are usage and partner growth, both of which SLB has not yet disclosed. The launch puts the marketplace in the same category as enterprise app stores, with a certification layer and a partner programme attached. Whether it becomes the default route into SLB’s energy customers, or a parallel option to direct sales, will depend on how many of the 30+ founding partners stay active, and on whether independent software vendors and developers view the certification bar as a speed bump or a wall. The marketplace is live now, the partner application portal sits at developer.slb.com, and energy companies can browse the catalogue at marketplace.digital.slb.com.

Frequently Asked Questions

What is the SLB Digital Marketplace?

A curated online destination SLB launched on June 15, 2026, where energy companies can browse, deploy and scale AI agents, domain models and digital applications that extend SLB’s Delfi and Lumi platforms. All listings are certified by SLB for security, interoperability and compatibility before they go live.

How many products and partners are on the marketplace at launch?

SLB says the marketplace ships with approximately 200 digital products, drawn from existing Ocean store solutions and new offerings from SLB and over 30 partners, including independent software vendors.

What is Tela, and why does the marketplace centre on it?

Tela is SLB’s agentic AI assistant for the energy industry, launched in November 2025 and built on SLB’s Lumi data and AI platform. The marketplace extends SLB’s open platform strategy to Tela, so third-party agents, models and skills can plug into the same workflows the assistant runs.

How is the marketplace different from the existing Ocean store?

The Ocean store already hosts more than 120 plug-ins for SLB software platforms. The new Digital Marketplace is broader: it covers Delfi and Lumi SaaS applications, plug-ins, workflow extensions, data connectors, and Tela AI skills, agents and foundation models, all under one governed channel.

What is the SLB and NVIDIA AI Factory for Energy?

A reference environment SLB and NVIDIA announced on March 25, 2026, designed to run domain-specific generative AI models and industrial-scale agentic AI on SLB’s digital platforms. The work is part of a collaboration that began in 2008.