Smart Prepaid Reframes Power All Around Gen Z Side Quests

Smart Prepaid on July 1 refreshed its Power All prepaid promos with three price tiers and four new lifestyle app bundles aimed at Gen Z users in the Philippines. The carrier framed the move around subscribers who shift between streaming, gaming, chatting, and working, what the company called “side quests,” and built each tier so users pick one bundle per cycle. Every tier pairs Unli TikTok or Facebook with 5GB of data routed to that bundle, or 20GB on the monthly tier. Apps outside the chosen bundle draw from a separate open-access pool, with the largest pool sitting at 30GB on the 28-day tier.

The 449 tier’s 28-day window is the structural outlier in the lineup. Power All 109 and 149 share a 7-day cycle, and the 28-day format on Power All 449 lifts everything from the bundle allocation to the 5G allotment. Smart distributed the change through a press release on July 1, per Smart Prepaid’s refreshed Power All promos for Gen Z.

Three Price Tiers, One Refreshed Lineup

Three price tags, one product. The new lineup slots subscribers into a peso tier by name, with each tier shipping the same Unli TikTok or Facebook always-on hook. The 109 and 149 tiers share a 5GB bundle allocation, and the 449 tier boosts that allocation to 20GB. Across all three tiers, the structure replaces a flat data pool with a layered set of allocations.

On Power All 109, the entry tier, subscribers get Unli TikTok or Facebook, 5GB for their chosen app bundle, 10GB of open-access data, 4GB of 5G data, and unlimited calls and texts, all valid for seven days. The bundle allocation sits separate from the open-access pool, so a heavy session in Mobile Legends or YouTube does not erode browsing or messaging data. The 7-day window matches a working week and rolls over without a contract.

Power All 149 keeps the same Unli TikTok or Facebook plus 5GB bundle allocation and the same 7-day window, but lifts the open-access pool to 16GB and the 5G allotment to 5GB. Subscribers who want more weekly open-access headroom without paying for the 28-day format land at this tier. The cycle stays weekly, so budget and recharge rhythm stay short.

Power All 449 trades a weekly cycle for a 28-day one, lifts the bundle allocation to 20GB, the open-access pool to 30GB, and the 5G allotment to 15GB. Unlimited calls and texts stay on every tier. The pricing logic asks subscribers to choose between weekly cycle and higher data allowance rather than between radically different feature sets.

Four App Bundles Built Around Lifestyle Choices

The bundle system is where Smart spent the most copy. Users pick one of four named bundles at activation, and the bundles map to a daily rhythm: entertainment, social, gaming, or productivity. Smart calls them Binge, Share, Game, and Grind.

The 5GB bundle allocation is separate from the open-access pool, so consuming bundle apps does not erode the 10GB to 30GB subscribers get for everything else. The bundles do not overlap with each other, and a subscriber who picks Game forfeits the social apps in Share. They also lose access to the Binge streaming apps, except where the always-on Unli TikTok or Facebook hook covers them. Smart has set up a clean either-or choice at activation.

The full bundle breakdown, as Smart listed it in the July 1 release:

• Binge (entertainment): YouTube, Viu, iWant, Cignal Play.
• Share (social and messaging): TikTok, Facebook, Instagram, Viber.
• Game (gaming): Mobile Legends: Bang Bang, Honor of Kings, Call of Duty.
• Grind (productivity and creativity): Google Suite.

Smart Calls the Bet ‘Side Quests’

The marketing language leans hard on Gen Z vocabulary. Marjorie C. Garrovillo, FVP and Co-OIC at Smart, defined the framing in her own words.

Gen Zs are no longer defined by a single path to success. They are open to exploring sidequests, which are spontaneous and fun pursuits that may not be long-term commitments but allow them to step away from their routine, try new experiences, and discover more about themselves along the way.

Garrovillo added that the new promos are designed to give subscribers “the flexibility and connectivity to pursue their side quests every day.” The “side quest” framing positions the bundles as lifestyle choices rather than tariff categories, the way an RPG player might swap between a fishing minigame and a crafting grind between main-story missions.

What the Bundle Architecture Does to the Data

The structure splits the data pipe into three or four channels depending on tier. A subscriber who picks the Game bundle gets 5GB (or 20GB on the 449 tier) of traffic that Smart has decided to route only through Mobile Legends: Bang Bang, Honor of Kings, and Call of Duty. Everything else pulls from the open-access pool, which sits at 10GB on the 109 tier, 16GB on the 149 tier, and 30GB on the 449 tier. The 5G allotment sits as a fourth channel, separate from the open-access pool.

Heavy 5G uploads do not burn through general-purpose connectivity when the 5G data is ringfenced. A subscriber streaming 4K video on 5G will not see their 10GB or 16GB open-access pool collapse mid-session. Picking Grind allocates the dedicated 5GB to Google Suite work, leaving the open-access pool free for streaming and other background traffic.

Picking Binge covers YouTube, Viu, iWant, and Cignal Play without touching the 10GB to 30GB pool subscribers can use for everything else. A subscriber who picks Game and decides mid-week to watch a YouTube clip uses the open-access pool for the YouTube session, not the bundle data. Across all three tiers, the bundle structure replaces a single-allocation prepaid plan with a layered system that lets subscribers shift between apps without breaking the data plumbing for other parts of their digital life.

Power All 449’s 28-day window also functions as a quiet substitute for a postpaid contract. The cycle matches monthly budgeting, the open-access pool is large enough to live in, and the always-on Unli TikTok or Facebook mimics what postpaid plans often highlight as their anchor feature, all without the lock-in. Power All 109 and 149 keep the weekly cycle that fits short-cycle budgets. The 5G allotments across all three tiers sit at 4GB, 5GB, and 15GB.

How to Subscribe

Subscriptions for the refreshed Power All promos run through four channels, all live as of the July 1 launch. Smart Prepaid subscribers may register for the new Power All offers through the Smart App, their preferred mobile wallet app, by dialing *123#, or by visiting the nearest Smart Store or authorized retailer nationwide, per the carrier’s announcement.

Smart also pointed subscribers to its official website for the latest terms and follow-up information. The carrier’s press release listed the company’s accounts on Facebook, Instagram, TikTok, X, and YouTube as the social follow-up channels.

1. The Smart App, which lets users pick a tier and a bundle.
2. A preferred mobile wallet app, for users who fund promos through GCash, Maya, or similar services.
3. Dialing *123#, the USSD menu that works on any handset, including non-smart devices.
4. A visit to the nearest Smart Store or authorized retailer nationwide.