OnePlus Pulls Back From the US and Europe, With India to Follow by 2027

OnePlus will start shutting down its business in the United States and Europe as soon as this week. India is expected to follow by 2027, Bloomberg reported Wednesday, citing a person with knowledge of the matter. Oppo, the parent company behind OnePlus, has not confirmed the plan.

OnePlus built its name on flagship specs priced hundreds of dollars below Apple and Samsung, a formula that depended on cheap memory chips. Those chips do not exist at old prices anymore, and neither, it turns out, does the case for keeping OnePlus alive outside China.

Oppo Pulls the Plug on OnePlus Outside China

OnePlus, a consumer electronics brand that built a loyal following with its lineup of aggressively priced Android smartphones, will begin to cease operations in the US and Europe, Bloomberg reported. The move could happen as early as this week, according to a person with knowledge of the matter.

The change is part of a larger restructuring at parent company Oppo, formally Guangdong Oppo Mobile Telecommunications Corporation Ltd., said the person, who asked not to be identified discussing a private plan. Outside China, the withdrawal is expected to expand to the rest of the world, including India, at some point in 2027, though OnePlus will keep operating in its home market.

Realme, another Oppo-owned brand, will exit China as part of the same restructuring.

Going forward, Oppo plans to concentrate its European business in Central Europe, while Realme shifts its attention to the Nordic countries. A spokesperson representing Oppo and OnePlus declined to comment on the report.

The Cheap-Memory Formula That Made OnePlus Famous

OnePlus built a loyal following among Android enthusiasts in its early years by pairing solid performance and lightweight software with pricing that undercut Apple and Samsung by hundreds of dollars. Early handsets earned praise for that exact blend, and it turned into a cult identity as the “flagship killer.”

That value math still plays out in India today, where buyers weigh the Nord 6 against the pricier 13R for better long-term value.

But the formula depended on component costs that no longer exist. The component shortage has made OnePlus’s core proposition, flagship specs at low prices, structurally uneconomic, one report noted.

A Memory Shortage Rewrites the Phone Business

The pressure traces back to artificial intelligence. As AI infrastructure spending surged worldwide, memory manufacturers increasingly diverted DRAM and NAND production toward the high-bandwidth chips used in AI servers and data centers, leaving less silicon for phones.

The Next Web reported that LPDDR memory prices have jumped 250% over the past year, as Samsung, SK Hynix and Micron redirected output toward data center chips.

Counterpoint Research said Chinese brands like Oppo face greater pressure than Apple and Samsung from the memory crunch, since thinner margins leave less room to absorb rising costs, particularly in the entry-level segment, where prices have jumped 20% to 30% since early 2025.

OnePlus has already felt it. The company raised prices on the 15R, Nord 6 and Nord CE 6 for a third time this year, chasing rising component costs instead of the discounts that built its reputation.

China’s own market is straining too. The International Data Corporation (IDC) said total smartphone shipments there fell 4.3% year-over-year in the second quarter to roughly 66 million units, the fifth consecutive quarterly decline, with Apple and Huawei the only major vendors to grow. Even Apple has raised prices to cope; Chief Executive Officer Tim Cook has called the increases “unavoidable.”

Bloomberg’s reporting points to four forces pushing Oppo toward the exit:

• Financial pressure across Oppo’s phone business, with weak momentum in the US, Europe and India alike
• A memory chip shortage that has pushed entry-level component costs up 20% to 30% since early 2025
• Geopolitical friction over Chinese-made phones sold in the US, compounded by an Apple lawsuit over trade secrets
• A broader downturn, with worldwide smartphone shipments falling 2.9% year-over-year in the first quarter to 293.8 million units, ending ten straight quarters of growth

India told the same story in miniature. Overall shipments there fell 2% year-on-year in the first quarter, even as the premium segment grew 25% while cheaper phones absorbed the worst of the cost increases.

Who Loses When OnePlus Packs Up

In the US, the retreat costs Oppo little ground it actually held. Apple and Samsung continue to dominate market share, while OnePlus lags behind even smaller players like Motorola and Google.

The brand’s most recent flagship, the OnePlus 15, launched globally on November 13, 2025, but its US sale was delayed because Federal Communications Commission (FCC) certification was backed up by the federal government shutdown that had ended just a day before launch.

Current owners are not stranded, at least not yet. OnePlus and Oppo have said they will still honor software updates and hardware warranty terms for devices already sold, until each device’s support cycle ends naturally. Remaining inventory is expected to sell off in the coming weeks. Once it’s gone, there are no plans to restock it.

On Reddit, some owners are already airing complaints about a slow repair process. Others are upset about the loss of student discounts and other community perks tied to the brand.

The irony sharpens in India, where rivals are eating into the same budget tier OnePlus built its name on. Buyers cross-shopping the Nord CE6 Lite against rivals from Moto and Nothing have more credible alternatives than they did two years ago.

Oppo itself is not struggling in that same market. Separate data from Omdia showed Oppo’s India shipments grew 21% in the first quarter, reaching a 15% share on the strength of its A6x, K14 and Reno 15 lineup, even as its own subsidiary bled share in the same market.

A Year of Denials Before the Fall

The first signs of trouble surfaced in January 2026, when reports claimed OnePlus was preparing to scale back its international operations. The company denied it, saying business would continue as usual.

Rumors resurfaced months later, this time pointed at India specifically. OnePlus India officially denied those claims too, insisting operations were continuing normally.

Then came the personnel changes. OnePlus India CEO Robin Liu abruptly resigned not long after publicly denying shutdown rumors. The company eliminated its physical retail presence in India entirely, relaunching as an online-only seller alongside the budget-friendly OnePlus Nord 6.

Realme officially became an Oppo sub-brand in January 2026. By April, OnePlus and Realme had merged their internal operations under a single management structure, well before Bloomberg’s report made the wind-down public. A WinFuture report published July 13 said an announcement was expected within days. Two days later, Bloomberg’s reporting landed and made the story harder to wave off.

What We Know:

• Bloomberg reported the US and Europe wind-down could begin this week, citing a person with direct knowledge of the plan
• Realme is exiting China as part of the same restructuring
• Oppo plans to refocus on Central Europe, with Realme shifting toward the Nordic region
• OnePlus and Oppo say existing devices will keep receiving software updates and warranty coverage

What’s Unconfirmed:

• Neither OnePlus nor Oppo has officially confirmed the wind-down or any timeline
• Whether OxygenOS disappears entirely or simply merges further into ColorOS worldwide
• An exact date for the India exit beyond “sometime in 2027”

India Gets a Longer Goodbye

OnePlus’s retreat from India is not expected to happen immediately, unlike the pullback already underway in the US and Europe.

But the underlying numbers already look rough. India’s smartphone shipments fell 4.1% year-over-year to almost 31 million units in the first quarter, and OnePlus posted the steepest drop of any top-10 vendor, its share falling from 2.4% to 1.7%, according to IDC.

Average selling prices in India climbed to a record $302 (around ₹29,000) in the same quarter, as brands leaned harder into premium models while budget phones absorbed the worst of the cost increases.

Service has already been consolidated. OnePlus’s after-sales support in India now runs through Oppo’s network, giving customers access to more than 600 Oppo service centres instead of a smaller, standalone OnePlus footprint.

For now, OnePlus phones remain on shelves in New Delhi and Mumbai, and the company has given no indication it plans to stop selling them. The countdown to 2027, once dismissed as rumor, is now running in public.

Frequently Asked Questions

Will My OnePlus Phone Stop Getting Software Updates?

No, not based on current statements. OnePlus and Oppo have said they will continue honoring software updates and hardware warranty terms for phones already sold, until each device’s support cycle naturally runs out.

Is OnePlus Leaving India Right Now?

Not immediately. Reports point to a phase-out sometime in 2027, later than the US and European wind-down already underway, and OnePlus has not confirmed a timeline for India.

Why Is Oppo Pulling OnePlus Out of the US and Europe?

Bloomberg’s reporting points to financial pressure across Oppo’s phone business, weak sales momentum in the US, Europe and India, geopolitical concerns over Chinese-made phones sold in America, and an Apple lawsuit involving trade secrets.

What Happens to OxygenOS?

Reports say OxygenOS and Realme UI are being phased out in favor of a single ColorOS platform across Oppo, OnePlus and Realme devices, a consolidation that traces back to a shared software codebase the brands adopted in 2021.

Can I Still Buy a New OnePlus Phone in the US or Europe?

Stock is already thin. OnePlus phones have become difficult to find through major retailers, with the OnePlus 15 and 15R largely unavailable through official European and US stores, and remaining inventory is expected to sell through without being restocked.

Is Realme Affected by the Same Restructuring?

Yes. Realme is exiting the Chinese market as part of the same overhaul, while Oppo shifts its European focus to Central Europe and pushes Realme phones into the Nordic countries of Finland, Denmark, Sweden and Iceland.

Has OnePlus Officially Confirmed Any of This?

No. A spokesperson for Oppo and OnePlus declined to comment when asked about the restructuring, and neither company has issued a public statement confirming an exit from any market.