Meta Glasses Launch at $299 With Muse Spark From Day One

Meta and EssilorLuxottica put Meta Glasses on sale Tuesday at $299, the first smart glasses the companies have launched under Meta’s own name rather than the Ray-Ban or Oakley labels that have carried Meta’s AI eyewear since 2021. The launch introduces three frame styles, including a $399 Kylie Jenner edition, and ships with the new Muse Spark AI model running Meta AI from day one.

The opening price lands $80 below the Ray-Ban Meta Wayfarer Gen 2, and the hardware on the new glasses matches that flagship closely enough that the announcement doubles as a price cut and a two-tier brand strategy from the same eyewear partner.

Three Frames, $299 to Start, Built With EssilorLuxottica

Meta Adventurer, Meta Fury, and Meta Glasses by Kylie are the three debut styles, with the first two priced from $299 and the Jenner-designed Starfire frame at $399. All three are manufactured and distributed by EssilorLuxottica, Meta’s longtime eyewear partner, and are available starting June 23 at Meta.com, LensCrafters, Sunglass Hut, Best Buy, Amazon, and other select retailers.

The Starfire edition brings the most distinctive touches, including a small gemstone set into the right lens, a metal nose pad meant to avoid absorbing makeup, a case with a built-in mirror, and an AI-generated version of Jenner’s voice for spoken Meta AI responses. Frames across the lineup come in Classic Black, Classic Tortoise, Racing Green, Linen, Merlot, Mahogany, and Sandstone. Lens options run from clear to sun, Transitions, and polarized, which the companies say combine into 26 distinct style pairings in all. Meta and EssilorLuxottica framed the launch as a way to reach consumers priced out of the Ray-Ban and Oakley collaborations, with executives speaking to the broader market in the joint press release on the AI eyewear launch.

The Hardware Matches the $379 Ray-Ban Meta

The Ray-Ban Meta Wayfarer Gen 2 starts at $379, leaving the new Meta Adventurer and Fury at an $80 gap without the licensed branding. The hardware gap is narrower.

Meta’s newest glasses capture 12-megapixel stills and 3K video using the same imaging pipeline as the second-generation Ray-Ban Meta, according to a Meta blog post detailing the lineup. A six-microphone array replaces the previous five-mic setup, a step that Meta VP of industrial design Peter Bristol described in the full product announcement with three frame styles as part of the push to make voice control reliable in noisy settings. Open-ear speakers and a dedicated action button for invoking Meta AI round out the input stack, and a press of that button snaps a photo while a long press records video.

Battery life is rated at over eight hours on a single charge, with the included case supplying up to 40 additional hours. Meta also introduced a new Meta Glasses Charging Stand, a mains-powered dock compatible with displayless Ray-Ban Meta, Oakley Meta HSTN, and Meta Glasses models.

• 12-megapixel camera, 3K video capture
• Over 8 hours of battery per charge
• Up to 40 additional hours from the charging case
• Six-microphone array with wind noise reduction
• Wi-Fi 6 and Bluetooth 5.4 connectivity

Muse Spark Powers Meta AI From Day One

The glasses ship with Muse Spark, the first model released by Meta Superintelligence Labs and the engine behind a rebuilt Meta AI experience with native multimodal reasoning. Meta is the first to put the model on a wearable at launch, ahead of a rollout that has since reached Ray-Ban Meta and Oakley Meta owners in the U.S. and Canada. The wider context around the launch has been turbulent inside the company, with CTO Andrew Bosworth recently telling staff that an internal AI reorganization had been “atrocious,” a point detailed in the CTO memo calling the AI reorg ‘atrocious’.

With Muse Spark, the glasses can answer contextual questions about what the wearer is seeing, surface restaurant picks and sports scores, and manage calendar entries or routines without a phone in hand. Live translation now supports 20 languages, with the launch adding 14 more including Mandarin, Japanese, Korean, and Hindi to a base set that already covered English, Spanish, French, Italian, German, and Portuguese.

A new Dynamic Photo feature captures multiple frames around a shutter press and recommends the best shot, while still letting the user pick their own. Pedestrian navigation, previously limited to the Meta Ray-Ban Display, is coming soon for displayless glasses, providing audio turn-by-turn directions for walking.

The category context:

• 20 languages supported by live translation
• 14 new languages added with the launch
• Starting price of $299
• Over 8 hours of battery per charge

Our partnership with EssilorLuxottica is about putting powerful AI into frames people actually want to wear. I believe glasses are going to be a main way people access personal superintelligence, and with Meta Glasses, we’re going to make that accessible to a lot more people.

Mark Zuckerberg said that in his role as CEO at Meta, in the joint press release issued on June 23, 2026. Some of the more granular software features, including a new code-switching behavior in live translation that lets a speaker mix languages mid-sentence, were first tested in the hands-on report from the launch event.

Why Meta Is Now Competing With Itself

For the first time since Ray-Ban Stories launched in 2021, Meta is selling AI glasses without a licensed luxury name on the temple. The strategy creates an internal split: Ray-Ban Meta keeps the fashion credibility of the brand, while Meta Glasses offer the same camera, microphones, and AI features at a lower price. How Meta Glasses affect Ray-Ban Meta sales is the open question for both companies, with Apple’s expected 2027 entry making the timing sensitive (further background sits in Zuckerberg’s memo acknowledging AI overhaul mistakes).

Forbes sized the price gap at $80 versus the Ray-Ban Meta Wayfarer Gen 2 in the $80 price gap versus the Ray-Ban Wayfarer Gen 2. The pricing push fits a category where Meta and EssilorLuxottica already control an estimated 82 percent of the global smart glasses market, a figure that included seven million AI-enabled glasses sold across 2025 alone. Counterpoint Research supplied the share data, and it is reported in the market-share data and competitor comparison.

While our iconic brands continue to be a leading driver of adoption in the market, we see an opportunity to drive access to broader audiences through this company branded collection. More price-sensitive consumers will have an opportunity to experience the power that wearables bring into their everyday lives.

Francesco Milleri said that in his capacity as chairman and CEO of EssilorLuxottica, in the joint press release issued on June 23, 2026. The Ray-Ban Meta line is now described as the #1 selling AI glasses in the world by the same release, a designation the new Meta-branded line will try to extend without paying for the brand premium.

Prescription Range, Pricing, and Where You Can Buy

Meta Glasses are compatible with prescription lenses in a total power range of -12 to +2.25, a span wide enough to cover most everyday prescriptions. A new Rx Lens Swap programme lets customers take their frames to a preferred optician after purchase and add prescription lenses without voiding the warranty, an arrangement Meta says was built to address the friction prescription wearers faced with earlier AI glasses.

The glasses ship today in 17 markets: the United States, the United Kingdom, Canada, France, Italy, Spain, Germany, Ireland, Sweden, Denmark, Norway, Finland, Austria, Belgium, the Netherlands, Switzerland, and Australia. Retailers include Meta.com, LensCrafters, Sunglass Hut, Best Buy, Amazon, and additional select partners. UK pricing starts at £269 for the Adventurer and Fury, undercutting the £379 Ray-Ban Meta Wayfarer Gen 2 by the same $80 margin seen in the U.S.

Privacy and a $2,195 Contrast With Snap

Meta has no plans to add facial recognition to the new glasses, Ankit Brahmbhatt, senior director of product management for AI Glasses at Meta, said around the launch. The statement followed a separate report that found code in the public-facing Meta AI app suggesting a face-recognition feature had been under development, code Meta subsequently removed.

Privacy hardware includes the LED recording indicator carried over from Ray-Ban Meta Gen 2, plus tamper-detection technology that can block camera access if someone interferes with the indicator. Bosworth called the broader effort a “cat-and-mouse game with bad actors” in comments to WIRED, which detailed the privacy stance in the privacy and tamper-detection details.

Snap’s Specs launched on June 16, 2026 at $2,195 as a full augmented reality headset, a deliberate contrast with Meta’s $299 bet on accessibility over capability. The price gap underlines how differently the two companies are approaching the wearables category, with Meta leaning on scale and Snap on capability.

Frequently Asked Questions

When did Meta Glasses go on sale?

Meta Glasses went on sale on June 23, 2026, the same day they were announced at a Meta event in New York City.

How much do Meta Glasses cost?

The Meta Adventurer and Meta Fury start at $299 each. The Meta Starfire Kylie Edition costs $399. UK pricing starts at £269 for the Adventurer and Fury.

Which countries can buy Meta Glasses at launch?

Meta Glasses are sold in 17 markets at launch: the US, UK, Canada, France, Italy, Spain, Germany, Ireland, Sweden, Denmark, Norway, Finland, Austria, Belgium, the Netherlands, Switzerland, and Australia.

Do Meta Glasses support prescription lenses?

Yes. Meta Glasses fit prescription lenses in a total power range of -12 to +2.25, and the Rx Lens Swap programme lets customers add prescription lenses through a preferred optician without voiding the warranty.

How many languages does live translation support?

Live translation supports 20 languages, with 14 new languages including Mandarin, Japanese, Korean, and Hindi added at launch.